Got Milk? Advertisement Analysis Essay -- Advertisements Commercials M

This publicizing was found in the October issue of Cosmopolitan. Got Milk advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their reaping. The product universe sold in Got Milk advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is its secret weapon to get the point across. There is a green nerved blonde with a low arc little black dress caressing her flawless body with her arm around a martini ice rink filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded pot liquor and drink bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the thin lean martini with milk in it. The difference between her night black dress and the sensitive white milk contrasts like night and day. Good and bad lay downs their faces at the bar. The sex appeal of this woman in a bar full of alcoholic drink drinking milk makes you headland what the purpose of this add is. The positioning, proportions, and show in this ad portray the use of the effectiveness/purity of white milk positioned flat by the dark seductive woman and liquor bottles, which make you question what is good and bad for yourself. The proportions of the liquor bottles and the martini milk glass in this advertisement show the sizes, or importance of these objects. The liquor bottles, being small and in the back of the advertisement show that they are not as important to the viewer as the milk, which is larger and in the front. Of course it would be this way because the whole point of the advertisement is selling the product, milk. The liquor bottles are, therefore, in the back of the advertisement to cause your eye to wander to notice them and to intrigue your conscience. The martini glass is tall and slender just like the woman that stands beside it. The figure of the martini glass stands out to the viewer and makes him or her calculate about what is right for their body. The martini glass is a positive aspect of ... ...s for yourself. With the dark, liquor bottles in the background it suggests to the viewer that they should accept the temptation and not choose the milk. The milk, being the only white object in the advertisement is chosen by the woman and will influence the viewing audience by the vibrant white color of the milk. The colors used in this advertisement try to influence and tempt the viewer into picking what is bad for them, but because of the bold, white color of the milk viewers are not mistaken. The use of the goodness/purity of white milk p ositioned directly by the dark seductive woman and liquor bottles, that make you question what is good and bad for you is portrayed by the proportions, positioning, and color in the advertisement. The proportions show the sizes and importance of the objects in this advertisement by deceiving the eyes of the viewer. The martini milk glass and the liquor bottles in this advertisement lead one to think about the good and bad choices they make for themselves everyday by the positioning of the objects. The enforcement of the idea, black and white, or good and bad, is described through the colors of the liquor bottles and the martini milk glass.